Hi and welcome to my next post on how to use pinterest to drive traffic to your blog post in 2020. So, If you have spent a lot of time researching and writing a nice blog post and published it on your site. Why not getting the reward of your time spent in doing so from your readers.
But how do you even promote it on Pinterest?
When you have your written blog post, surely you need to drive traffic to it in order to achieve the aim of writing it. But, how will you do it? So below are the Best Methods on how to use pinterest to drive traffic to your blog post in 2020.
1. Have a Blog Board
So the number one best practice on how to use pinterest to drive traffic to your blog post in 2020 is having a blog Board. As a rule of thumb it is always and best thing to do (i.e have a Board on specifically for your blog articles). It makes it easy for your Followers on pinterest to find and at the same time Follow your blog Board.
Make sure that the title of your Pinterest blog Board is the same as that of your blog page title in your site. Assigning your Pinterest board with keywords makes it more SEO complaints and the better your board will perform in the pinterest search engine.
A Quick review of what I said above
- Have a brief summary of the article
- An awesome good looking image that represents your post
- Always make sure that you link directly to your blog article
2. Have a Lifestyle Related Boards
You may have certain number of Boards on your Pinterest Account. And if not, you need to create it such that it resonate with both your business and your marketing. Pin it with full of your mixed content like products, lifestyle images and more, all of which revolving around the Board theme. After which you post related links back to your blog, so as to leveragethe potential of Pinterest.
If you Pin blog articles this way, then you need to include:
- Summary from the article that relates to your Board
- An awesome image that directly connects with your Board theme
- Link specifically to your blog article
You need to really want to show how your blog article matches within the personal or emotional context of that Board of yours. With this it will make your blog content even more appealing to your or any Pinterest users.
Cross-Pin of your blog articles in your different Boards is also nice. But always make sure that you don’t do it much. And the reason is it will look like you are spaming your followers with the same link over and over.
3. Have an Images
The number three best practice on how to use pinterest to drive traffic to your blog post in 2020 is having an image. The whole concept behind Pinterest is all about Image/visuals. Great images, are the way to entice people to click through to your blog post.
In order to capture the reader attention from the site, surely your Pins need that visual appealling to stand out, and make them to click through to your blog post.
4. Engage on Pinterest platform
As any good social marketer, you have to always engage with your Followers. The more you connect with people on Pinterest, the more likely they will also want to connect with you on your blog, and any other sites.
But how can you engage on Pinterest with people? There are lots of ways to know your market better on Pinterest.
Below are some few tips to engage on Pinterest:
- Pin awesome, original and relevant content
- Pin consistently so your Pins will get seen in your Followers’ feeds
- Return the favour by following your Followers
- Always check out your Followers’ Boards and Pins for good content ideas they like so that you create what they like.
- Always ask questions that you have answered in your blog
- Always repin, like and comment on your Followers’ Pins, when they post something great.
5. Make Pins Easy to Find
The tip number five on how to use pinterest to drive traffic to your blog post in 2020 is making pins that are easy to find. Pinterest pins are indexed within the pinterest site, as well as search engines. So always make sure you are applying good SEO techniques when placing your blog post Pins on the site.
The first thing you need to do to make this happen is to make sure the Pins are searchable. And to do that check your account settings, and enable your “Search Privacy” setting off so that search engines finds it.
Below are few more SEO tips for Pinterest:
- Have your blog title as your blog Board title
- Use the most relevant keywords to describe your post
- Make sure that you Include hashtags in your description
- Also make sure that you use keywords in your image ‘alt’ tags
You can also read more on the tips for your Pinterest SEO: A Guide for Business
Meanwhile if you still what to learn how get traffic to that little blog post of your that you create you can read this article HERE.
6. Creat a Contest Board
The best way to get traffic to your blog is by post engaging, interactive content on it. Run contest to your blog. And then you Pin it to your contest Board on Pinterest.
The main purpose of hosting a contest on your blog, is to drive traffic directly to your website.
Having a contest board will drive a lot of traffic to your blog. So making a contest PinBoard, and Pin your blog hosted contests is a nice thing to do.
7. Feature Blog Writers
And the last but not the least on how to use pinterest to drive traffic to your blog post in 2020 is featuring the blog writers. As a matter of fact, the more your Followers know about you, the more the relationships you’ll have with them. This actually works if you want to have a better traffic to your blog too. Allow your Followers to know the faces behind those articles of yours. Make an awesome, good looking Pinboard that feature your blog writers.
Make sure you include these to your Blog Writers Board:
- An awesome face of the author
- Have a short bio, with a quirky and a lifestyle related hobby
- Attribute a short quote from the blog post to the author
Because by featuring your writers it makes the readers feel like they are getting to know the person behind it. As such they will be more interested to connect with you on your blog.
Meanwhile if you still what to learn how get traffic to that little blog post of your that you create you can read this article HERE. Or if you are looking for more ways to make money online in 2020 then read this article HERE.